Master of Management Studies (Service Industry)


The Indian Services sector is one of the most significant sectors of the Indian economy. Looking at the vast potential of this Sector in terms of growth and employment generation, the course aims to prepare the students for the upcoming opportunities in the Service Sector for management jobs. The students are exposed to various segments of the Service Industry namely Airlines, Tourism, Hospitality, Retail, Events, Banks, Insurance, Health, Media & Entertainment ,etc. and management subjects like HRM, TQM, Entrepreneurship, Cross Cultural Management, etc. Practical Exposure in the form of field visits, role plays, case studies, discussions, on the job training, etc. adds value to the course. The course prepares the candidates for the positions of cabin crew, ground staff, city office in the airlines, front office, F& B services and housekeeping in hospitality, sales executive in the retail sector, banks, insurance, ticketing, reservation and customer care executives in the travel & tourism sector, etc.

Semester I

  • Introduction to Service Industry Management
  • Global, Continental and Regional environment of services sector
  • Emerging service sectors in South Asian Region
  • Management Concepts and Organizational Behavior
  • International HR Management and Service sector
  • Amazing Customer & CRM
  • Case Studies: Contribution of Service Industry in South Asia, Tourism, Hospitality and Aviation Scenario in South Asian Region
  • Semester Seminar

Semester II

  • Services operations Management
  • Services Marketing and Excellence
  • Global and Regional Strategic Management
  • Business ethics and corporate governance
  • Integrated Marketing Communications
  • Managerial Economics
  • Case Studies: Education Scenario in South Asian Region(Tourism, Hospitality, Health etc.)
  • Changing Scenario of Vocational and Employability Skills needed in South Asian Region
  • Semester Seminar

Semester III

  • Cross Cultural management in Service Industry Focus on South Asia
  • Entrepreneurship and Business Planning
  • Total Quality Management in Service Industry
  • Financial Management
  • Research Methodology
  • Case Studies: South Asian Geopolitical Scenario, Economical and Financial Services in South Asian Region

Semester IV

  • Management Information System
  • Final Project Practicum and VIVA
  • Sports and Event Management
  • Estate and Infrastructure Management
  • Hospital Management
  • Media Management
  • Project Management
  • Supply Chain Management

Students have to choose ONE Case Study topic in every semester and have to prepare a report and present the same in semester seminar .(100 Marks each Semester)

SEMESTER 4 comprises of OJT in which students can apply for any topic of dissertation with specialization in fields mentioned in the Letter attached given by PTU.


To Enhance Employability of every Youth: (Personality Development + Communication Skills + Soft Skills + Resource Management Skills + Situation Mgt. Skills + Time Mgt. + Positive Attitude + Mock Interviews + Interface with Corporate + Placement Process)