About Major Brands

About Major Brands

Major Brands (India) Private Limited was one of the first few retail organizations to focus on the retail of premier international brands through the exclusive brand outlets format in India. In a time where price points played a very important role in purchase decision, Major Brands took the Indian retail head on, breaking the price-point barrier with the launch of the Spanish brand Mango in Mumbai.

Perceived to be a privileged brand that catered to class vs. mass, strategic re-pricing and a highly visible promotional campaign repositioned Mango as an affordable brand and increased its customer base.

The success of Mango in India indicated the emergence of India’s growing buying power. This ushered in a slew of other international brands focusing on the Indian market. Major Brands has been the forerunner as the premier partner in India for international brands such as Mango, Aldo, Aldo Accessories, Charles & Keith, , La Senza, Bebe, Nine West and Promod.,Guess, BHPC Call it Spring.